Raws li cov khoom siv niaj hnub,khobmuaj kev lag luam loj heev. Nrog rau kev txhim kho ntawm tib neeg kev ua neej nyob, cov kev xav tau ntawm kev ua haujlwm, kev ua tau zoo thiab kev zoo nkauj ntawm khob kuj tseem nce ntxiv. Yog li ntawd, cov ntaub ntawv tshawb fawb ntawm lub khob ua lag luam yog qhov tseem ceeb heev rau kev nkag siab txog kev lag luam tiam sis thiab txeeb kev lag luam.
1. Kev lag luam loj thiab kev loj hlob zeem muag
Kev lag luam loj ntawm lub khob ua lag luam yog loj heev thiab qhia tau hais tias ib qho kev sib tw ntawm kev loj hlob tsis tu ncua. Raws li cov ntaub ntawv tseem ceeb, tag nrho cov kev muag khoom ntawm lub khob lag luam hauv xyoo 2022 tau mus txog kaum tawm billions ntawm yuan, thiab kev lag luam loj yuav tsum tshaj li 10 billion yuan cim los ntawm 2025. Qhov kev cia siab ntawm kev lag luam no qhia txog qhov tseem ceeb ntawm cov khob hauv tib neeg txhua hnub. lub neej, thiab tseem qhia tau hais tias kev ua lag luam muaj peev xwm loj hlob.
2. Cov qauv sib tw
Cov neeg sib tw tseem ceeb hauv kev lag luam khob tam sim no suav nrog cov lag luam e-lag luam loj, cov khw muag khoom lub cev thiab qee cov qauv tsim qauv. Ntawm lawv, e-lag luam platforms tswj hwm kev lag luam nrog lawv cov khoom lag luam muaj peev xwm thiab kev lag luam yooj yim. Cov khw muag khoom lub cev ua tau raws li cov neeg siv khoom xav tau thaum muaj xwm txheej ceev nrog rau cov qauv muag khoom npaj txhij. Qee cov qauv tsim qauv qub nyob hauv ib qho chaw hauv kev lag luam high-end nrog lawv cov qauv tsim tshwj xeeb thiab cov khoom lag luam.
3. Kev txheeb xyuas cov neeg siv khoom xav tau
Raws li cov neeg siv khoom xav tau, thaum ua tau raws li kev siv yooj yim, cov khob kuj muaj cov yam ntxwv ntawm kev nqa yooj yim, kev siv nyab xeeb thiab kev tiv thaiv ib puag ncig. Tsis tas li ntawd, nrog kev kho dua tshiab ntawm kev noj, cov neeg siv khoom xav tau rau qhov zoo li, kev paub txog hom thiab tus kheej ntawm cov khob kuj nce ntxiv. Tshwj xeeb tshaj yog rau cov neeg siv khoom ntawm Generation Z, lawv hais txog kev ua tus kheej, kev tsim kho tshiab thiab cov khoom zoo.
4. Cov khoom lag luam innovation thiab kev ua lag luam
Ntsib nrog ntau yam kev xav tau ntawm cov neeg siv khoom, cov khoom tsim kho tshiab hauv lub khob ua lag luam tsis muaj qhov kawg. Los ntawm kev xav ntawm cov ntaub ntawv, khob tau hloov los ntawm cov khoom siv ib txwm muaj xws li iav, ceramics, thiab plastics mus rau ntau cov ntaub ntawv tshiab hauv ib puag ncig xws li silicone thiab cov khoom siv biodegradable. Tsis tas li ntawd, lub khob ntse kuj tseem maj mam tshwm sim hauv khw. Los ntawm cov chips ntse built-in, lawv tuaj yeem sau cov neeg siv khoom haus cawv thiab ceeb toom lawv kom ntxiv dej, muab cov neeg siv khoom siv tau yooj yim dua.
Nyob rau hauv cov nqe lus ntawm cov khoom zoo li tus tsim, designers kuj them ntau thiab ntau xim rau tus kheej thiab zam kev nkag siab ntawm cov khoom. Piv txwv li, qee tus neeg tsim qauv ua haujlwm nrog cov kws ua yeeb yam los koom nrog cov khoom siv kos duab rau hauv lub khob tsim, ua rau txhua lub khob ua haujlwm ntawm kev kos duab. Tsis tas li ntawd, lub khob customizable kuj tau hlub los ntawm ntau tus neeg siv khoom. Lawv tuaj yeem luam tawm lawv tus kheej cov duab lossis cov qauv nyiam ntawm lub khob los ntawm online platforms, ua rau lub khob ntau nco thiab tus kheej.
V. Yav Tom Ntej Trend Forecast
1. Kev tiv thaiv ib puag ncig: Nrog rau qhov nrov ntawm kev paub txog ib puag ncig, kev lag luam khob yav tom ntej yuav them nyiaj ntau dua rau kev siv cov khoom siv ib puag ncig thiab kev tiv thaiv ib puag ncig ntawm cov txheej txheem ntau lawm. Piv txwv li, kev siv cov khoom siv rov ua dua tshiab los ua khob, thiab txo cov ntim ntau dhau thiab lwm txoj kev tsim ntsuab ntsuab.
2. Kev kho tus kheej thiab kev hloov kho: Hauv cov ntsiab lus ntawm kev hloov kho dua tshiab, cov neeg siv khoom tus kheej xav tau cov khob yuav tseem ceeb dua. Ntxiv nrog rau kev tsim tus kheej tsim, lub khw khob yav tom ntej tseem yuav tau them nyiaj ntau dua rau kev muab cov neeg siv khoom nrog cov kev pabcuam customized kom tau raws li lawv cov kev xav tau rau cov khoom tshwj xeeb thiab kev sib txawv.
3. Kev txawj ntse: Nrog rau kev nce qib ntawm cov cuab yeej technology, cov khob ntse yuav dhau los ua ib qho kev txhim kho loj hauv kev lag luam yav tom ntej. Nrog cov chips ntse built-in, lub khob ntse tuaj yeem saib xyuas cov neeg siv dej haus hauv lub sijhawm tiag tiag thiab pab cov neeg siv khoom tsim kom muaj kev noj qab haus huv.
4. Branding thiab IP co-branding: Hom cawv thiab IP co-branding kuj yuav dhau los ua ib qho tseem ceeb hauv kev lag luam khob yav tom ntej. Hom kev cuam tshuam tuaj yeem muab cov neeg siv khoom muaj kev lees paub zoo thiab kev pabcuam tomqab muag, thaum IP kev sib koom ua lag luam tuaj yeem ntxiv ntau yam kev coj noj coj ua thiab cov yam ntxwv rau khob, nyiam ntau dua los ntawm cov neeg siv khoom tshwj xeeb.
Post lub sij hawm: Sep-20-2024