Purchasing requirements for thermos cups in the Southeast Asian market

Purchasing requirements for thermos cups in the Southeast Asian market
In the Southeast Asian market, the purchasing demand for thermos cups is growing, which is mainly due to the pursuit of quality of life and the emphasis on healthy lifestyles by consumers in the region. The climate in Southeast Asia is hot, and consumers’ demand for thermos cups is not only for heat preservation, but more for cold preservation, so that they can enjoy iced drinks at any time. Therefore, when purchasing thermos cups, the Southeast Asian market has the following specific requirements:

I. Material requirements
(I) Liner material
The Southeast Asian market has high requirements for the liner material of thermos cups, and usually requires the use of food-grade stainless steel, such as austenitic 316 stainless steel. This material has excellent corrosion resistance, acid and alkali resistance and ductility, which can effectively prevent the acidic substances in the beverage from corroding the liner, ensuring the safety and taste of the beverage. In addition, 316 stainless steel has also passed the US FDA certification and meets the material standards for medical devices, further ensuring the safety and reliability of the product

(II) Shell material
The shell material of the thermos cup must also have good heat resistance and impact resistance to adapt to the high temperature and humidity environment in Southeast Asia. Common shell materials include PP plastic, PC plastic or stainless steel. PP plastic has good heat resistance and chemical resistance, and is light and easy to carry; PC plastic has higher impact resistance and transparency, which can provide better visual effects; stainless steel shell has stronger durability and heat preservation performance, which is suitable for outdoor use

II. Heat preservation performance
(I) Cold preservation effect
Due to the high temperature in Southeast Asia, consumers are particularly concerned about the cold preservation effect of thermos cups. A high-quality thermos cup should be able to keep the beverage at a low temperature for a long time in a high temperature environment, and the cold preservation time is generally required to be more than 8 hours. In order to achieve a good cold preservation effect, thermos cups usually use tailless vacuum technology to ensure that the vacuum rate reaches more than 99.8%. In addition, copper plating technology is also widely used. By plating copper on the surface of the inner liner, the temperature can be further locked and the cold preservation performance can be improved

(II) Heat preservation effect
Although cold preservation is the main demand, the heat preservation effect is equally important, especially in some areas with large temperature differences. The thermos cup needs to heat up quickly in a short time and keep the temperature of the beverage for a long time to meet the needs of consumers in different scenarios. Generally speaking, the test criteria for heat preservation include keeping the temperature of the drink within a certain range for a certain period of time, such as keeping the temperature of hot water above 60℃ within 24 hours

III. Design and appearance
(I) Fashion appearance
Consumers in the Southeast Asian market pay great attention to the appearance design of thermos cups and regard them as a fashion accessory. Therefore, the design of thermos cups must have a sense of fashion and personalized elements to attract consumers’ attention. For example, the use of gradient colors, contrasting colors or unique pattern designs can make thermos cups more attractive. In addition, the shape and size of thermos cups must also be ergonomically designed to be easy to hold and carry

(II) Portability
Portability is one of the important characteristics of thermos cups, especially in Southeast Asia, where consumers often need to use them during outdoor activities or commuting. The weight of the thermos cup should be moderate and not too heavy to avoid increasing the burden of carrying. At the same time, the lid design of the thermos cup should be easy to open and close, and have good sealing to prevent liquid leakage. Some thermos cups are also equipped with straps or lanyards to further enhance portability

IV. Safety and Health
(I) Food Safety Certification
The Southeast Asian market has strict requirements on food safety, and thermos cups must pass relevant food safety certification. For example, the product must comply with the US FDA certification standards to ensure that the inner liner material and sealing ring and other parts that come into contact with food are safe and non-toxic. In addition, the production process of the thermos cup must also comply with relevant hygiene standards to ensure the hygienic safety of the product

(II) Non-toxic and harmless
The thermos cup should not release substances that are harmful to the human body during use. For example, the heavy metal content in the inner liner material must be strictly controlled to avoid heavy metal precipitation during high temperature or long-term use. In addition, the sealing ring, cup lid and other parts of the thermos cup must also use non-toxic and harmless materials to ensure the health of consumers

V. Price and Cost-effectiveness
(I) Reasonable Pricing
Consumers in the Southeast Asian market are more sensitive to prices, and the pricing of thermos cups must be competitive while ensuring quality. For example, the CIVAGO brand thermos cup in the Southeast Asian market is priced at US$5.87, and has achieved good market response with its excellent performance and reasonable price. Reasonable pricing can attract more consumers to buy and expand market share

(II) High cost performance
In addition to price factors, Southeast Asian consumers are also paying more and more attention to the cost performance of products. Thermos cups need to provide more added value on the basis of meeting basic functions and safety requirements. For example, some thermos cup brands will launch products with intelligent functions such as temperature display and time recording, or provide a variety of capacity and style options to meet the needs of different consumers. Products with high cost performance can better meet consumer expectations and enhance brand loyalty

VI. Brand and after-sales service
(I) Brand awareness
In the Southeast Asian market, brand awareness has an important impact on consumer purchasing decisions. Thermos cups of well-known brands can often gain the trust and favor of consumers. For example, the CIVAGO brand has rapidly improved its brand awareness with its successful promotion and good reputation in the Southeast Asian market. The improvement of brand awareness helps to improve the market competitiveness of products and attract more consumers to buy

(II) Perfect after-sales service
Perfect after-sales service can provide consumers with better purchase guarantees. Thermos cup brands need to establish a perfect after-sales service system in the Southeast Asian market, including providing return and exchange services, maintenance services and customer consultation. For example, the CIVAGO brand has established a good after-sales service network in the Philippine market, which can promptly solve problems encountered by consumers during use. Perfect after-sales service can improve consumer satisfaction and enhance brand loyalty

Conclusion
In summary, the Southeast Asian market’s procurement requirements for thermos cups cover multiple aspects such as materials, thermal insulation performance, design and appearance, safety and health, price and cost performance, as well as brand and after-sales service. Thermos cup brands need to continuously optimize product design and performance, improve product quality and service levels according to the characteristics of the Southeast Asian market and consumer needs, in order to meet the market’s procurement requirements and win the favor of consumers. At the same time, with the rapid development of the Southeast Asian e-commerce market, thermos cup brands also need to actively expand online sales channels and strengthen brand promotion and marketing to better develop the Southeast Asian market and achieve business growth and development.