What factors do Southeast Asian consumers value most when choosing a thermos cup?
When choosing a thermos cup, Southeast Asian consumers will consider multiple factors to meet their actual needs and preferences. The following are the key factors that Southeast Asian consumers value most when choosing a thermos cup:
Cooling performance
Due to the hot climate and high average temperature in Southeast Asia, consumers prefer to use thermos cups to keep their drinks cool. They usually put ice cubes in the thermos cup at home and add water to the cup after going out to keep the drink cool. Therefore, Southeast Asian consumers have high requirements for the cold-keeping performance of thermos cups and hope that the product can keep the drink cold for a long time in a high-temperature environment. For example, the thermos cup launched by the CIVAGO brand in the Southeast Asian market uses tailless vacuum technology and copper plating technology to lock in more temperature, ensuring excellent cold-keeping effect
Material safety
Southeast Asian consumers attach great importance to food safety, so when choosing a thermos cup, they have strict requirements for the safety of the material. They hope that the thermos cup is made of materials that meet food safety standards, such as austenitic 316 stainless steel. This type of material has good corrosion resistance, acid and alkali resistance, ductility, and has passed the US FDA certification. Using a thermos cup made of this material can ensure the safety and hygiene of drinks, and prevent harmful substances from penetrating into drinks and causing harm to human health.
Appearance design
In the Southeast Asian market, thermos cups are not only a functional product, but many consumers also regard them as a fashion accessory. They like to use thermos cups as a tool to show their personal taste and style, so they have high requirements for the appearance design of thermos cups. Southeast Asian consumers prefer fashionable and personalized appearance designs, such as unique color matching, personalized patterns and novel shapes. For example, the gradient color thermos cup launched by the CIVAGO brand in the Philippine market has been popular among consumers for its unique appearance design.
Portability
When using thermos cups, Southeast Asian consumers often need to carry and use them for a long time when going out, traveling, working, etc. Therefore, they have high requirements for the portability of thermos cups. Consumers hope that thermos cups can be light and easy to carry without adding too much burden. The design of the thermos cup needs to take ergonomics into consideration, such as the use of non-slip handles, streamlined bottle bodies and other designs, so that consumers can be more comfortable and convenient when carrying and using it. In addition, the capacity of the thermos cup also needs to be moderate, which can not only meet the drinking needs of consumers, but also not be too bulky.
Price
Consumers in the Southeast Asian market are more sensitive to prices, and they hope to buy thermos cup products with high cost performance. On the premise of ensuring the basic functions and quality of the thermos cup, consumers are more inclined to choose relatively low-priced products. Therefore, when pricing, thermos cup brands need to fully consider the consumption level and purchasing power of the Southeast Asian market and formulate reasonable pricing strategies. At the same time, brands can also attract consumers to buy thermos cup products through promotional activities, discounts and other means.
Brand reputation
Southeast Asian consumers also consider brand reputation when choosing thermos cups. Well-known brands often represent higher product quality and better after-sales service, which can bring more trust and security to consumers. For example, the CIVAGO brand has achieved good sales results in the Southeast Asian market with its excellent product quality and good brand image. When consumers buy thermos cups, they prefer brands that have a high reputation and good reputation in the market.
Localized demand
Southeast Asian countries have rich cultural characteristics and regional customs, and consumers’ demand for thermos cups also shows certain localized characteristics. For example, in the Philippines, consumers are more “restrained” and do not like overly bright colors, while Malaysian consumers prefer more conspicuous styles in product color matching and style design. When designing products, thermos cup brands need to fully consider the cultural characteristics and consumer preferences of the Southeast Asian market and incorporate localized design elements into the products to better attract consumers’ attention and desire to buy.
Summary
When choosing thermos cups, Southeast Asian consumers will comprehensively consider multiple factors such as cold preservation performance, material safety, appearance design, portability, price, brand reputation and localized demand. When entering the Southeast Asian market, brands need to study and understand these factors in depth to better meet consumer needs and win the market. Through optimization and innovation in product functions, design, price and other aspects, thermos cup brands can stand out in the Southeast Asian market and gain the favor and trust of consumers.
Post time: Jan-10-2025