As a friend of product development and marketing, have you found that some secondary developed products are more popular, especially secondary developed water cup products that often enter the market and are quickly accepted, and many models become hot hits? What causes this phenomenon? Why are re-developed water cups more likely to become popular?
In fact, it is not difficult to understand that even if a new product has passed market research and prediction, there is still a great risk in being able to withstand the test of the market. When a product enters the market, it is important to have the right time, place and people, and the time is not right. Even if the designed product is very creative, it is too advanced and the market will not accept it.
Similarly, many good products may suffer from poor sales due to insufficient consideration of the market and regional usage habits. A friend in the same industry confidently took several new products he developed to an exhibition in the United States. The friend believed that the excellent workmanship, professional services and price advantages would definitely lead to a lot of orders at the American exhibition. However, because he had no experience, he could not bring the products with him. The water cups exhibited in the U.S. market are all small and medium-capacity water cups. The U.S. market prefers large-capacity water cups and rough-looking water cups, so the results can be imagined.
The so-called Ren He believes that the products he develops fully take into account the usage habits of consumers, but in fact many product designers work behind closed doors and take it for granted. A colleague developed a water cup. Due to the precise design of the lid and the clever functions, I thought it would be liked by many consumers. This was true when it first entered the market. Everyone liked the water cup with its stylish shape and novel functions, but it didn’t take long. This water cup has been slow to sell because the lid is difficult to disassemble and clean. After disassembly, many people cannot reinstall it back to its original appearance.
The secondary development of the water cup is based on the problems encountered by the previous product in the market. It is developed more accurately and targeted to avoid the problems of the previous product, and the design is optimized to make the water cup more suitable for the market and avoid the occurrence of the original problem.
Some of the secondary developments are based on function, some are based on formation, some are based on size, and some are based on pattern creativity, etc. There was once a large-capacity water cup on the market with a capacity of about 1000 ml. The secondary design added a lifting ring and used it. The tall cup body is lowered and the diameter is increased, and a personalized pattern is added to the outer layer of the water cup. Therefore, the second-generation water cup can better meet people’s needs and expand the age group of consumers. The sales volume is also much better than the first-generation product as expected.
Secondary development of water cups must be done at the right time, and must be truly upgraded and optimized, and market feedback must be fully considered.
Post time: Aug-07-2024