Njengeemfuno zemihla ngemihla,iikomityibanemfuno enkulu yemarike. Ngokuphuculwa kwemigangatho yokuphila yabantu, iimfuno zokusebenza, ukusebenziseka kunye nobuhle beekomityi nazo zikhula rhoqo. Ke ngoko, ingxelo yophando kwimarike yekomityi ibaluleke kakhulu ekuqondeni iintsingiselo zemarike kunye nokubamba amathuba oshishino.
1. Ubungakanani bemarike kunye nethemba lophuhliso
Ubungakanani bemarike yemarike yekomityi inkulu kwaye ibonisa umkhwa wokukhula okuzinzileyo. Ngokweenkcukacha ezifanelekileyo, intengiso iyonke yemarike yekomityi ngo-2022 ifikelele kumashumi eebhiliyoni zeeyuan, kwaye ubungakanani bemarike kulindeleke ukuba bugqithe kwi-10 yeebhiliyoni zeeyuan ngo-2025. ubomi, kwaye ikwabonisa ukuba imakethi inamandla amakhulu ophuhliso.
2. Ipateni yokhuphiswano
Abona bantu bakhuphisana nabo kwimakethi yekomityi yangoku ibandakanya amaqonga amakhulu e-e-commerce, abathengisi bezinto eziphathekayo kunye nolunye uhlobo loyilo loqobo. Phakathi kwazo, iiplatifti ze-e-commerce zilawula imarike ngamandla abo okubonelela kunye namava afanelekileyo okuthenga. Abathengisi bezinto eziphathekayo bahlangabezana neemfuno ezingxamisekileyo zabathengi kunye nemodeli yokuthengisa ekulungele ukusetyenziswa. Ezinye iibrendi zoyilo lwangaphambili zihlala kwindawo yentengiso ephezulu kunye noyilo lwazo olulodwa kunye nefuthe lophawu.
3. Uhlalutyo lwemfuno yabathengi
Ngokwemfuno yabathengi, ngelixa lidibana nemisebenzi esisiseko yokusetyenziswa, iikomityi nazo zineempawu zokuthwala lula, ukusetyenziswa ngokukhuselekileyo kunye nokukhuselwa kwendalo. Ukongeza, ngokuphuculwa kokusetyenziswa, iimfuno zabathengi malunga nenkangeleko, ulwazi lwebrand kunye nokuqulunqwa kweekomityi nazo ziyanda. Ngokukodwa kubathengi beGeneration Z, bagxininisa ukwenziwa komntu, ukusungula izinto ezintsha kunye nomgangatho weemveliso.
4. Ukuveliswa kwezinto ezintsha kunye namathuba emarike
Ukujongana neemfuno ezahlukeneyo zabathengi, ukuveliswa kwezinto ezintsha kwimarike yekomityi akupheli. Ngokwembono yezixhobo, iikomityi zitshintshile ukusuka kwizinto zemveli ezinje ngeglasi, iiseramikhi, kunye neeplastiki ukuya kwizinto ezintsha ezinobuhlobo nokusingqongileyo ezifana ne-silicone kunye nezinto ezinokubola. Ukongeza, iikomityi ezihlakaniphile nazo zivela ngokuthe ngcembe kwimarike. Ngokusebenzisa iitshiphusi ezihlakaniphile ezakhelwe ngaphakathi, banokurekhoda imikhwa yokusela yabathengi kwaye babakhumbuze ukuba baphinde bazalise amanzi, bebonelela abathengi ngamava okusebenzisa alula ngakumbi.
Ngokumalunga noyilo lwembonakalo yemveliso, abaqulunqi banikela ingqalelo ngakumbi nangakumbi kubuntu kunye nefashoni yeemveliso. Umzekelo, abanye abayili basebenza kunye namagcisa ukubandakanya izinto zobugcisa kuyilo lwekomityi, ukwenza indebe nganye ibe ngumsebenzi wobugcisa. Ukongeza, iikomityi ezinokwenziwa ngokwezifiso zithandwa ngabathengi abaninzi. Bangakwazi ukuprinta iifoto zabo okanye iipateni ezizithandayo kwiikomityi ngokusebenzisa amaqonga e-intanethi, okwenza iikomityi zikhumbuleke ngakumbi kwaye zenziwe ngumntu.
V. Future Trend Forecast
1. Ukukhuselwa kokusingqongileyo: Ngokukhuthazwa kokusingqongileyo, imarike yekomityi yexesha elizayo iya kunika ingqwalasela engakumbi ekusebenziseni izinto ezihambelana nokusingqongileyo kunye nokukhuselwa kokusingqongileyo kweenkqubo zokuvelisa. Ngokomzekelo, ukusetyenziswa kwezinto ezinokuphinda zenziwe kwakhona ukwenza iikomityi, kunye nokunciphisa ukupakishwa okugqithisileyo kunye nezinye iindlela zokuvelisa eziluhlaza.
2. Ukwenza okuthandwa nguwe kunye nokwenziwa ngokwezifiso: Kumxholo wokuphucula ukusetyenziswa, imfuno yabathengi eyenzelwe wena yeekomityi iya kubaluleka ngakumbi. Ukongeza kuyilo lobuqu, imarike yekomityi yexesha elizayo nayo iya kuhoya ngakumbi ekuboneleleni abathengi ngeenkonzo ezilungelelanisiweyo ukuhlangabezana neemfuno zabo zokwahluka kwemveliso.
3. Ubukrelekrele: Ngokuhambela phambili kwetekhnoloji, iikomityi ezihlakaniphile ziya kuba yinto enkulu yophuhliso kwimarike yexesha elizayo. Ngeetshiphusi ezakhelwe ngaphakathi, iikomityi ezihlakaniphile zinokubeka esweni amanzi okusela abasebenzisi ngexesha lokwenyani kwaye zincede abathengi baseke imikhwa yokusela esempilweni.
4. I-Branding kunye ne-IP co-branding: Impembelelo ye-Brand kunye ne-IP co-branding nayo iya kuba yimikhwa ebalulekileyo kwimarike yekomityi yexesha elizayo. Impembelelo ye-brand inokubonelela abathengi ngesiqinisekiso somgangatho kunye neziqinisekiso zenkonzo emva kokuthengisa, ngelixa i-IP co-branding inokongeza intsingiselo yenkcubeko kunye neempawu kwiikomityi, ukutsala ingqalelo engakumbi kumaqela athile abathengi.
Ixesha lokuposa: Sep-20-2024