"Ukucwilisa i-wolfberry enkomishini ye-thermos" imodeli yokunakekelwa kwezempilo ethandwayo ezweni lami. Njengoba ubusika busondela, abantu abaningi sebeqalile ukuthenga "amasudi ebusika", phakathi kwawo izinkomishi ze-thermos ziye zaba umkhiqizo odumile wezipho zasebusika ezweni lami.
Eminyakeni yamuva nje, kuke kwaba nogqozi lokuthenga izinkomishi ze-thermos phesheya. Kungenzeka yini ukuthi abokufika nabo “banemiqondo yezempilo yesitayela samaShayina”? Ngokwesiko lezwe lami, inkomishi ye-thermos iwukugcina “ukushisa”, kanti umsebenzi wenkomishi ye-thermos kubathengi baphesheya uwukugcina “ukubanda”.
Imakethe yezinkomishi ze-thermos ezweni lami isiseduze nokugcwala. Ngokokubonwa kwezimboni, izinkomishi ze-thermos seziphenduke enye yezinto okufanele ube nazo kuyo yonke imizi yaphesheya. Isidingo sezindebe ze-thermos sikhulu futhi kunendawo engenamkhawulo yentuthuko. Abathengi baphesheya baphinde bathande izinkomishi ze-thermos zaseShayina, kanye nabathengisi abawela imingcele Njengoba sibhekene nemakethe enkulu yaphesheya kwezilwandle, singawubamba kanjani lo mkhuba futhi senze imali kubantu bangaphandle?
01
Imininingwane yemakethe yenkomishi ye-Thermos
Eminyakeni emibili edlule, imidlalo yangaphandle efana nokukhempa, ukuqwala izintaba, nokuhamba ngebhayisikili isidumile phesheya kwezilwandle, kanti nesidingo semakethe sezinkomishi ze-thermos sinyukile.
Ngokwemininingwane efanele, imakethe yenkomishi yomhlaba wonke ye-thermos izoba ngamadola ayizigidi eziyizinkulungwane ezingama-3.79 ngonyaka ka-2020, futhi izofinyelela ku-US $ 4.3 billion ngo-2021. %.
Ngokuthuthuka okuqhubekayo kwezinga lezomnotho, ukuphishekela izinga lempilo nakho kuya ngokuya kukhuphuka. Ngokukhula kokukhempa kwangaphandle, amaphikhinikhi, ukuhamba ngebhayisikili neminye imidlalo, isidingo sezinkomishi ze-thermos namatende angaphandle sesikhule kakhulu. Phakathi kwazo, iYurophu neNyakatho Melika yizimakethe zendebe ye-thermos enkulu kunazo zonke emhlabeni. Ngo-2020, imakethe yenkomishi ye-thermos yaseNyakatho Melika izoba cishe i-US $ 1.69 billion.
Ngaphezu kweNyakatho Melika, iYurophu, i-Asia-Pacific, iNingizimu Melika, iMpumalanga Ephakathi, i-Afrika nezinye izifunda nazo zinezabelo ezibalulekile zemakethe.
Abathengi eNyakatho Melika, eYurophu, eJapane nakwezinye izindawo bayathanda ukuphuza ikhofi eliqhwa, itiye lobisi, amanzi abandayo futhi badle ukudla okuluhlaza nokubandayo unyaka wonke. Iqhaza lezinkomishi ze-thermos phesheya ukugcina izinga lokushisa elibandayo futhi uzwe ukunambitheka kwekhwalithi ephezulu nganoma yisiphi isikhathi.
Ngokohlolo lwemibuzo lwaphesheya kwezilwandle, abathengi abaningi bakhala ngokuthi iziphuzo azinambitheki ngemuva kokushiywa ihora, okuyinto ecindezela kakhulu. U-85% wabathengi ulindele “ukuthi ikhofi elishisayo ekuseni noma ikhofi elibandayo ntambama
Ukusetshenziswa kwenkomishi ye-thermos yensimbi engagqwali yase-Europe kubalelwa ku-26.99% wemakethe yomhlaba wonke, iNyakatho Melika yenza u-24.07%, iJapan yenza u-14.77%, njll. -abathengisi bomngcele ukuya phesheya kwezilwandle.
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Izinzuzo zokuthekelisa inkomishi ye-thermos yaseChina
Ukulandela emuva ezimpandeni zayo, ngekhulu le-19, indebe yokuqala yomhlaba ye-thermos yakhiqizwa e-United Kingdom. Namuhla, iZhejiang, izwe lami, isiphenduke indawo enkulu kunazo zonke emhlabeni yokukhiqiza inkomishi ye-thermos futhi inochungechunge lokuhlinzeka ngemakethe yenkomishi ye-thermos enkulu kunazo zonke emhlabeni.
Ngokusho kwedatha evela ku-General Administration of Customs, inani eliphelele lezwe lami lezinkomishi ze-thermos lizofinyelela ezigidini ezingu-650 ngo-2021. Kusukela ngo-August 2022, umthamo wezwe lami wokuthekelisa wezinkomishi ze-thermos uzoba cishe u-$1 bhiliyoni, okuwukunyuka cishe okungama-50.08% uma kuqhathaniswa. kuze kube ngonyaka odlule. Ukuthunyelwa kweChina kwezinkomishi ze-thermos e-United States kufinyelela cishe ezigidini ezingama-US$405.
Ngokwemininingwane evela kwa-Huaan Securities, i-China yenza u-64.65% wokukhiqiza inkomishi ye-thermos yensimbi engagqwali emhlabeni wonke, ibe izwe elikhulu kunawo wonke emhlabeni elikhiqiza inkomishi ye-thermos, ilandelwa yi-Europe kanye neNyakatho Melika, eyenza u-9.49% no-8.11% wokukhiqizwa kwenkomishi yomhlaba wonke ngokulandelana. .
Eminyakeni emihlanu edlule, ukuthunyelwa kwendebe ye-thermos yezwe lami sekufinyelele cishe ku-22%, okuyenza ibe umphakeli omkhulu wenkomishi ye-thermos eNyakatho Melika, eYurophu nakwezinye izifunda.
Ithembele kubuchwepheshe bokukhiqiza obuvuthiwe kanye nokwesekwa kwabantu okuchichimayo, i-China inoxhaxha olukhulu lwezinkomishi ze-thermos, futhi abathengisi baphesheya kwezilwandle bezinkomishi ze-thermos banoxhaso oluqinile.
Ngokubhekana namaqembu ahlukene wabathengi, abathengisi kufanele banake ukwakheka okuhambisanayo kwemikhiqizo yenkomishi ye-thermos. Isibonelo, abathengi abasha baphesheya kwezilwandle bazonaka kakhulu ukukhethwa kwemisebenzi yenkomishi ye-thermos (engabonisa izinga lokushisa, isikhathi, izinga lokushisa elihlala njalo, njll.), futhi ukubukeka kuzovame ukuba nemibala, kanye nephethini yendebe ye-thermos. izothambekela ekubeni yimfashini futhi ibe nemfashini, ikakhulukazi nge-Other brand co-branding, njll. Abathengi abaneminyaka ephakathi bakhetha izinkomishi ze-thermos ezinezindleko eziphezulu zokusebenza. Azikho izidingo zombala noma ukubukeka futhi ikakhulukazi zigxila emananini nasekusebenziseni.
Abathengi baphesheya basebenzisa izinkomishi ze-thermos emsebenzini, isikole, uhambo lwangaphandle nezinye izindawo. Abathengisi bangakwazi ukunaka ukuklama izinto ezisiza abantu abasezimeni ezahlukene. Isibonelo, uma imidlalo yangaphandle idinga inkomishi ye-thermos ephathekayo, izingwegwe nezihibe zezintambo zingaklanywa enkomishini ye-thermos. ; Endaweni yokusebenza, isibambo singaklanywa emzimbeni wenkomishi ye-thermos ukuze kube lula kubasebenzisi ukuyibamba.
Ngokuzayo, inkambiso yentuthuko yemakethe yenkomishi ye-thermos izoba ngcono futhi ibe ngcono. Abathengisi kumele bahlole ngokucophelela imakethe futhi bacabangele isimo sangempela. Ibhizinisi laphesheya nakanjani lizobona ukuthengiswa okuningi.
Isikhathi sokuthumela: Jul-29-2024